Category: Music
Duration: 00:37:48
Learn music business online with Berklee:
Enroll in Mike King's Online Music Marketing course at:

In this free online music business lesson, Berklee Online course author, instructor, and Chief Marketing Officer Mike King discusses the best practices for online music marketing. He is joined by Berklee Online's Director of Admissions, Michael Moyes.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
1-866-BERKLEE (US)
1-617-747-2146 (international callers)

About Mike King
Mike King is a course author, instructor, and the Assistant Vice President for Marketing and Recruitment / Chief Marketing Officer at Berklee Online, the online continuing education division of Berklee College of Music. Prior to working at Berklee, Mike was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa's estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert's online musician's resource,, for three years.

Mike has written and teaches four courses for Berklee Online: Online Music Marketing with Topspin; Music Marketing 101; Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution; and Music Business Trends and Strategies. His book, Music Marketing: Press, Promotion, Distribution, and Retail was published by Berklee Press in 2009. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011.

Mike has written for Making Music magazine, International Musician, Hypebot, and American Songwriter, and has been quoted in NPR Morning Edition, The Huffington Post, Billboard, The Boston Globe, Wired, CNN, The Boston Phoenix, The Chicago Tribune, Music Connection, and Muso. He's also presented at MIDEM, CMJ, SXSW, NAMM, NARM, SF Music Tech, Futures of Entertainment @ MIT, and Music 2.0.
Category: Music
Duration: 00:03:26
Discover how to be your own label with the help of Indie Band Survival Guide and DIY Music Manual Authors, Randy Chertkow and Jason Feehan. Find out more at
Category: Howto & Style
Duration: 00:36:04
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Welcome offers business support for working independent artists. We deliver custom print and display production along with design and marketing support services. Come to us for stuff like banners, drum inserts, merchandise supply, decals and even vehicle wraps... along with traditional printing like business cards, posters, flyers, postcards and more. We're all about making the business of entertainment work for you. Don't go it alone -- we can help!



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